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Rutger de Wijs

Working Backwards: Value-First AI Through OKRs

A Talk by Rutger de Wijs (Product Transformation Consultant, Xebia)

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About this Talk

Many AI projects fail because they start with technology instead of value. This session reveals how embedding OKRs can transform AI initiatives from expensive experiments into measurable business results.

In this talk you will learn the "working backwards" framework that starts with desired outcomes and uses OKRs to bridge AI capabilities to real value. This talk is intended for anyone tired of AI hype and ready for AI results.

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About The Speaker

Rutger de Wijs

Rutger de Wijs

Product Transformation Consultant, Xebia

Product Transformation Consultant well versed in OKRs as the measurement engine for product success. Creator of "AI for Product Managers" training. Helps PMs use OKRs to ensure AI delivers real value, not just tech demos. 8+ years guiding value-driven transformations

Xebia

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OKR INSTITUTE

The OKR Institute (OKRI) is internationally recognized as leading in OKR Education, Research, and Certification.

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